Preview: Social Networking Conference Miami 2010
The Social Networking Conference will have the usual strong lineup of enterprise 2.0 speakers with the twist of some NFL excitement and mobile social. Here I’ll preview the conference including the four sessions with which I’m involved.
The preconfernece, which happens Wed at 9:00, is my favorite track because I get to work with enterprise sponsors and managers of social networkig initiatives. Clara Shih does the afternoon part, which is focused on Facebook and Twitter marketing. Participants hail from startups who want to harness the disruptive element of web 2.0, as they correctly perceive that they can change the rules of marketing if they can crack the code. Enterprise participants have a different perspective: they are interested in shepherding their initiatives through ROI discussions and how to succeed without ruffling too many feathers.
My morning session is a bootcamp for how to manage successful initiatives through all phases, and the takeaway is a plan for a social networking pilot. We cover: major platforms and build vs buy, business models, case studies, common mistakes, risk management techniques, and planning and measuring pilots. Of course I also share behind the curtain stories of my client work, which gives a pragmatic element to the session, large enterprises and smaller orgs.
The Web 2.0 Investment Strategy is Thursday, and it can provide huge impact. The idea is, firms that understand the market’s adoption (i.e competitors, partners, customers), will be able to make more effificemt investments. Most consultants have unevens experience and demand is spiking. Gurus pitch Web 2.0 as an end in itself, there will be significant disappointment and deinvestment I. web 2.0 in 2010-2011. This session shows participants how to invest now to avoid floozy projects and how to maintain their investment when their competitors exit the market. Since Web 2.0 enables more engagement, faster, for less money, that can add up to serious competitive advantage. Would lve to see you there!
I’ll also be moderating a session with NFL execs where we’ll discuss how pro sports are using social networking to increase engagement. That’s also Thursday. Friday, I’ll lead the ultimate panel, which is the last session. All conference speakers join me for a no-holds-barred decompression discussion. Always flushes out many insights.
That’s the program. Please see http://snc2010.com for details. Now to post this, I wrote on my iPhone before jumping on the plane!
